Finding Your Why Part 1 –
TED talk by Simon Sinek: How great leaders inspire action
Finding the Why
Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.
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In the next article to be released on March 28, 2013, I discuss how to find your why in marketing properties for real estate buyers and sellers.